Social

• Integrated Social Media Strategy & Planning: Develop social media plans (annual & seasonal) inclusive of content strategy, graphic design, calendar and platform.
• Drive ideation around social voice, storytelling, and content to bring each brand’s multiple dimensions to life for The Fenway, Parcel 12, and the residential portfolio.
• Lead the development of new platform strategies and launch plans for existing and upcoming social platforms
• Develop compelling paid and organic campaigns, original content, copy, and photography, executing an ever-elevating content calendar that ladders back to business goals and brand (S&A, The Fenway, Parcel 12, and work closely with Residential Marketing Manager on residential path).
• Use analytics tools to collect data and create reports that can inform future digital marketing/social media efforts.
• Manage third party vendors and service providers to support execution of strategy.
• Manage paid media campaigns across social channels.
• Outline and support the execution of a broad range of content types including video, still imagery, and animations to be leveraged across social platforms
• Shoot content as needed for brand use, managing vendors or contracted content development partner/vendor where applicable
• Identify relevant social media trends and translate them into unique and own-able concepts for the brand
• Develop strategic partnerships and leverage influencers, when possible, to build momentum across channels and support growth/reach/engagement.
• Analyze the effectiveness of overall social plan and individual elements/campaigns of each channel to determine pivots, course corrections, and verify media budget based on performance.

• Deliver monthly reporting to determine KPI and overall analytics goal performance.
• Work with Residential Marketing Manager to develop recommendations that translate company / asset growth and goals into actionable steps and KPIs, rooted in lead generation, that grows channels creatively, organically, and is based on insights gleaned from lessons learned.
• Own the content calendar creation and work with the Residential Marketing Manager to execute.
• Alongside Residential Marketing Manager, identify opportunities for new property social channel launches.
• Visit properties to work with the teams and attend property events as a strategic resource for the Residential Marketing Manager because of your expertise in social content (taking photos/videos, creating Reels and any related graphics, as well as write compelling content).

Digital

• Oversight of SEO/SEM third party consultants for The Fenway and Parcel 12 assets.
• Knowledge of WordPress and other front-end and back-end CMSs to maintain dynamic websites for The Fenway, LYRIK and the Company.
• Deliver monthly reporting to determine KPI and overall digital goal performance.
• Manage third-party vendors and service providers in the execution of digital platforms as needed.
• Work with Communications Coordinator on eblast campaign execution, owning overall open rates, engagement and upleveling the channel as needed to reach goals.

• Think and execute both creatively and strategically for content creation, this is very much a left and right brain position.
• You live and breathe metrics and KPIs, and you never settle for mediocre.
• You are passionate about writing, sharing, connecting — storytelling is in your DNA.
• You are an energy-giver and find a thrill in conceptualizing ideas that no one else could.
• You have at least 4-5 years of experience in social strategy, digital content development, or growing something really cool.
• You are fluent in web and social media platform management, with a deep understanding of popular and emerging social networks.
• You are genuinely excited to absorb and embrace the spirit of the Samuels & Associates brand and its family of brands.
• You are highly proficient in social media publishing and web analytic tools (Google Analytics, Meta Business Manager, Sprout, Later, and more).
• Able to manage multiple tasks and projects under tight deadlines while keeping a professional demeanor.
• Strong skills in analysis, critical thinking, problem-solving.
• Self-motivated, collaborative, proactive.
• Proven organizational and communication skills.

Commitment to Diversity Equity and Inclusion: 

We believe that diversity and inclusion among our teammates are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills.