Marketing Manager – Digital

Boston

Samuels & Associates is a mixed-use real estate developer, owner and manager. Taking a unique approach to the industry, Samuels focuses on building communities, shaping neighborhoods and delivering best-in-class service. The company has established itself as a disruptor in the space, throughout Boston and beyond. The marketing team at Samuels & Associates is tasked with creatively delivering the S&A mission and supporting company-wide goals.

  • Full Time
  • Medical, Vision and Dental Benefits
  • 401 K
  • Company Outings and Summer Fridays
  • PTO, Holiday, Sick and Personal Time
  • Parental/Family Leave
  • Full Time
Functions

The Marketing Manager, reporting to the Marketing Director, will be responsible for executing a dynamic and comprehensive activation plan to drive awareness, traffic and revenue to key developments across the Samuels & Associates portfolio. In addition, the Marketing Manager will be responsible for developing and executing live, digital and social campaigns across channels, and supporting with physical branding and collateral. Prior experience and/or understanding of brand building and ability to discern effective brand work is required. This role heavily focuses on increasing visibility and engagement with consumers.

To be considered for this role, a successful candidate will be a highly skilled and ambitious marketing professional; experienced across digital, social, and experiential marketing/activations. Candidates should be comfortable in fast-paced situations, a creative problem-solver, and have their pulse on the Boston lifestyle scene. A track record in event promotion, vendor management, and a demonstrated passion for community building preferred. Quarterly and annual goal reviews will be implemented to stay on track of on-going progress.

Responsibilities (including but not limited to):

  • Activations & Events:
    • Partner/vendor sourcing and coordination
    • Event support (partners, press, external vendors, etc.)
    • Cross-team collaboration (operations, leasing, etc.)
    • Strategic involvement and support of S&A retail
    • Drop campaigns and other giveaways
    • Managing branding and collateral, including sourcing/design
  • Digital & Social
    • Manage thefenway.com website
    • Website analytics, including SEO
    • The Fenway blog strategy
    • The Fenway social channels: content curation and posting, community management
    • The Fenway assets: icons, signage, collateral, giveaways
    • Event promotion: website/social, including on-the-ground/live content
    • Retail promotion: website/social
    • Manage S&A corporate website
    • S&A LinkedIn content curation/posting
    • Data management and reporting across channels
Skills
  • 2-3 years of prior brand/marketing/digital/social media experience
  • Bachelor’s degree in marketing, communications, or related discipline required
  • Excellent written and verbal communication skills, including an ability to adapt to different communication styles
  • Excellent computer skills, particularly with Adobe Creative Cloud and Microsoft Office Suite (familiarity with Mac is a plus)
  • Proven experience developing marketing plans and campaigns
  • Experience managing agencies and freelancers
  • Metrics-driven marketing mind with eye for creativity
  • Strong project/time management, organizational, multi-tasking, and decision-making skills
  • Excellent attention to detail, including proofreading and editing skills
  • Ability to work independently balanced with a team-player mindset
  • The ability to think outside the box to find solutions to problems
  • Determination, dependability, flexibility
  • Comfortable collaborating with a wide range of people and personality types across internal departments and external stakeholders
  • Understanding of the real estate/development industry is a bonus